It’s been roughly 5 years since legal cannabis was made available to residents of Massachusetts. Since then, both medical patients and recreational users have had the opportunity to participate in a once-fully-restricted activity: smoking pot.
Now that more states are legalizing recreational cannabis, the market is evolving at a breakneck speed. Dispensaries all along the East Coast are changing their products and practices to reflect what consumers want from legal weed. Here’s how.
It’s Not Enough to Just Sell Cannabis Products Anymore
When medical and then recreational cannabis dispensaries became legal in Massachusetts, simply being able to buy cannabis in a store was a novelty experience. Walking into an actual store and buying weed legally without fear of getting caught was enough to keep consumers satisfied.
Few people asked questions about the quality of the products or examined if the dispensaries were truly serving customer needs. As the market matures though, consumers are looking for new and exciting ways to enjoy cannabis. In response, dispensaries are elevating their product offerings and customer service to stay competitive.
What Consumers Look For In Their Cannabis Products
Today’s cannabis consumers want more from the premium products they purchase at a Massachusetts dispensary. Here’s what they’re looking for:
● A vast selection of products to choose from. Cannabis consumers want to be able to choose between multiple types of flower, concentrates, edibles, and vapes.
● Quality packaging that is child-proof yet not too difficult to open. Cannabis packaging that is too hard to open easily is frustrating, but it’s important that cannabis products — especially edibles — aren’t easily accessible by children. Packaged products should be attractive and should not fully conceal the product inside.
● The ability to see products before they make a purchase. Attractive product displays that allow customers to see and interact with products or demos help them make informed purchasing decisions, as done by MA dispensary, Eskar.
● Terpene profiles and cannabinoid content. Consumers want to go beyond knowing whether their cannabis is an indica or sativa; they want to see a product’s terpene profile, its THC content, and lab testing results. One of the primary benefits of shopping at a Massachusetts dispensary is being able to know what you’re buying.
● Helpful, knowledgeable sales associates. New cannabis consumers or consumers who are trying new products for the first time want to be able to ask questions and get thorough, knowledgeable answers from experienced budtenders. They also enjoy getting product recommendations from people they feel are qualified to offer them.
● Easy Checkout/Buying Process. Easy and consumer-friendly shopping experiences will be the future. Some dispensaries make it as easy as scanning a QR code.
As more dispensaries are popping up throughout Massachusetts, it may be difficult to choose between them. You may want to compare dispensaries and visit the one that best fits your needs.